Leads Wizard - Brand & Web Design

Overview

Leads Wizard is a freelance lead generation service helping businesses discover and manage qualified leads. As the sole designer and developer, I partnered with the founder to build the brand identity from the ground up and design both the marketing website and upcoming lead management dashboard.

The Challenge

The client needed to establish a professional online presence quickly to attract potential customers while planning for future product expansion. The brand needed to feel trustworthy and modern without being overly corporate, appealing to small business owners and entrepreneurs.

Brand Identity

I developed a complete visual identity system including:

Logo Design

• Created a distinctive wordmark that conveys expertise and professionalism
• Designed with scalability in mind for various applications (web, social media, business cards)

Typography

• Selected a modern sans-serif typeface for headings that balances approachability with authority
• Paired with a highly readable body font optimized for web

Color Palette

• Primary colors chosen to inspire trust and confidence
• Supporting colors for UI states and visual hierarchy
• Accessible contrast ratios meeting WCAG 2.1 AA standards

Marketing Website

Designed and developed a conversion-focused marketing website showcasing the service offerings:

Key Features

• Clear value proposition and service descriptions
• Contact forms for lead capture
• Responsive design optimized for mobile
• Fast loading times with optimized assets

Design Approach

• Clean, minimal aesthetic that puts the focus on content
• Strategic use of whitespace for readability
• Trust-building elements (testimonials, process breakdown)
• Strong call-to-action placement

Dashboard Interface (In Progress)

Currently designing the lead management dashboard interface:

Planned Features

• Lead discovery and tracking system
• Contact management and organization
• Analytics and reporting views
• Workflow automation tools

Design Principles

• Data-first approach with clear information hierarchy
• Intuitive navigation for quick task completion
• Consistent design system extending from the marketing site
• Mobile-responsive for on-the-go access

Technical Implementation

Built the marketing website using modern web technologies:

• Vue 3 for interactive components
• Tailwind CSS for rapid, consistent styling
• Figma for all design work and prototyping
• Modular component architecture for easy maintenance and future expansion

Results

Successfully launched a professional brand presence that positions Leads Wizard as a credible service provider in the competitive lead generation space. The foundation is set for future product expansion with a cohesive design system ready to scale.

Key Deliverables

• Complete brand identity guidelines
• Logo in multiple formats and variations
• Fully responsive marketing website
• UI design system in Figma
• Dashboard interface designs (in development)

This project showcases my ability to work end-to-end on branding and product design, from initial concept through implementation.